SEO, which is Search Engine Optimization, is the technique of getting your website to rank higher in search engines like Google. When someone searches for terms like “texas best bakery shop”, SEO ensures that your website appears on the first page or top.
Why is SEO most important today?
Search trends are changing: Now people search not just to see, but to buy, get information or get directions. In 2025, more than 52% of searches are “informational”
Heavy traffic on top-3 results: The first result on the first page takes about 27.6% of clicks, and the top-5 results account for up to 69% of clicks.
Old websites work too: 60% of the sites in the top-10 are 3 years old. Meaning, proper creation and support yields long-term benefits.
Signs you need SEO services
Your website doesn’t show up on Google
When you search “your service + city” on Google but your website doesn’t come up, it’s a clear sign that it’s time for SEO.
Incorrect menus, broken meta tags, or a bad tag structure are causing Google to not rank your site — and that makes your potential customer go elsewhere.
Traffic, but no sales
You get visitors, but no purchases? That is, the traffic is “wrong,” or your website isn’t converting.
Take this example:
My client got 5,000 traffic in a month, but only 5 leads. We started SEO — the right keywords, better calls to action, faster load times — and leads grew by 30% in 3 months.
You don’t know what people are searching for
What difference does it make if people try “cheap hotels in texas” instead of “hotel texas”? Unless you know what they are searching for, your website will not be able to appear in the true results.
Do keyword research with SEO expert tools, but the beginning should be… It is like growing crops on good soil.
Your competitors are ranking above you
Search “your + business keyword” in Google and your competitors’ site comes first? If their names come before yours, you are falling behind.
Your SEO strategy is weak, content is not updated, or backlink foundation is weak.
Your website is slow
Is the design of your portal 5 years old? Doesn’t open properly on mobile? Page loads too slowly?
Know: 1 second delay = 7% conversion drop. It is proven that technical and mobile‑friendly SEO matters
What does SEO services include?
Keyword research
Finding out what words (phrases) your potential customers are typing in Google, like “best SEO service texas” or “local bakery texas”
This ensures that your website reaches the right people—those who need your services.
On-page optimization
This is improving the parts of your website that both Google and users read:
- Including main keywords in title tags, meta descriptions, and URLs
- Balanced use of keywords in content, appropriate headings (H1, H2), and descriptive paragraphs.
This makes the content of the site answer the user’s questions—and helps Google understand it.
Technical SEO
This is about improving the backend (the foundation of the site):
Improving speed (page load time)
Making the website mobile-friendly
Fixing SSL (HTTPS), sitemaps, Robots.txt, broken links.
Technical SEO ensures that your site can be “crawled” and “indexed” by Google without error.
Backlink building (Off‑page SEO)
SEO involves getting your website links from other trustworthy sites—such as directories, blogs, or guest posts.
This tells Google that your site can be trusted, which increases authority
Local SEO
Special for local businesses —
- Google Business Profile (formerly Google My Business) setup and validation
- Keeping NAP (name, address, phone) consistent across all online platforms
- Adding local directories and location-centric content
- Review management
In 2025, 76% of smartphone users search for “near me,” and 28% of them make a purchase in a given day
Content planning & blog strategy
- Creating blogs, articles, videos based on user needs
- Publishing content on a calendar-based schedule
- Presenting content in different formats (photos, videos, infographics, etc.)
- Writing should be such that it meets the user intent and is easy to read
Monthly progress reports
A good SEO service will tell you every month:
- Traffic growth (Google Analytics)
- Ranking reports (Search Console)
- Number of backlinks
- Content updates and improvements
- Technical improvements like broken links
In short, SEO service packages include:
- Keyword research
- On-page optimization
- Technical SEO
- Backlink building
- Local SEO
- Content planning & blogging
- Monthly reporting
All of these combine to form a strong and effective SEO strategy.
How do SEO services help your business?
Drive targeted traffic
When your website is SEO-optimized, it reaches people who have a genuine need for your service or products.
📊 93% of online experiences start with search engines — that means people search with the intent to solve a problem or make a purchase.
That means your business gets in front of the right person, at the right time.
More leads and sales
Leads that come in through SEO have a close rate of around 14.6%, while outbound (e.g. cold-calling, direct mail) have just 1.7%.
This means SEO leads are about 8–10 times more likely to convert into customers.
Trust and credibility
Ranking on the first page of Google is a type of trust signal.
As evidence, organic results have much higher click-through rates because people trust them.
Better User Experience (UX)
SEO improves not just content, but also UX:
- Faster loading
- Mobile-friendly interface
Intuitive navigation, etc., leads to longer visitor retention and lower bounce rates.
These SEO improvements form a solid foundation — improving UX also builds traffic and increases conversions.
Long-term ROI vs. paid ads
Paid ads give you quick results, but once the budget runs out, so does the traffic.
While SEO is a permanent strategy:
- Once you get good rankings, they stay (as long as you keep working)
- ROI is great: Zipdo reports that the average ROI from SEO is around 14.6x — that is, for every $1 invested, you get back $14.6.
